Pandora’s Aimee Lapic and Lizze Widhelm talk about how advertisers are leaning into audio with its highly engaged audiences, proving a boon to music streaming services | VarietyStudio at Cannes presented by Inscapetv & iSpottv
George Sargent, the president of Havas Boston; Jonathan Carson, the CBO of the Trade Desk; and Jodie McAfee, the SVP of sales and marketing at Inscape, spoke to Variety’s Todd Spangler about creating meaningful advertising content that will resonate with consumers. “When we think about the different components about what makes a meaningful versus commoditized media [...
Doug Jossem, the North America CRO of Vice Media, spoke to Variety’s Todd Spangler about the media company ending their seven-year relationship with HBO with the end to their award-winning show “Vice News Tonight.” “We’ve done amazing things together but with the relationship ending, Vice News does not go away in any fashion,” Jossem said [...]With great power comes….
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