Pantone and Artist Polygon1993 Turn Color of the Year Into an NFT

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Pantone and Artist Polygon1993 Turn Color of the Year Into an NFT
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The venture marks Pantone’s first foray into the realm of NFTs.

, which required a variety of techniques. Analog cameras were merged with other digital tools to relay a sense of motion while using still imagery. The process is known as circuit bending and Polygon1993 captured everything in high-definition.

Worldwide and cultural trends are considered by color authorities at the Pantone Color Institute before one shade is selected for personifying a specific moment in time. Very Peri earned Color of the Year status from top brass at the Pantone Color Institute for its inventiveness, freshness, movement to the future and as a reflection of the increasingly digital used world. Hello, metaverse.

This venture is Pantone’s first NFT collaboration, but the company has been ramping up its digital efforts to better serve creatives and to make art more accessible. The first two NFTs will drop at noon EST and the second drop of three NFTs will debut Thursday at 7 a.m. EST. In order to be in-the-running, contenders will need a unique Tezos digital wallet. Rookie NFT collectors can set up a wallet via Kukai by using DirectAuth to link to an existing Google, Twitter or Reddit account.

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