On Thursday, Pantone announced its 2023 color of the year: Viva Magenta. From The New York Times.
On Thursday, Pantone announced its 2023 color of the year: Viva Magenta. A hue with a lust for life. Not the aggressive synthetic of Barbie, not the intense luxury of Valentino’s couture, not the tired millennial salmon, but as New York Times critic at large Jason Farago put it, “a saturated shade honking at the threshold of fuchsia, definitely not organic but not quite electric.”
The shade was selected by human trend prognosticators who survey fashion and design, then interpreted by the AI tool Midjourney to create what Pantone described as an “endless new ecosystem to be explored, called ‘the Magentaverse.’” In a news release, the company called Viva Magenta, aka Pantone 18-1750, “an unconventional shade for an unconventional time.”A few members of the Times Styles team ventured into the magentaverse to debate the color of the year.
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