Though Showtime is being rebranded into Paramount+ With Showtime, Paramount Global CEO Bob Bakish says the Showtime brand is alive and well and more projects based on the cable channel’s most…
“We’re not just doing that streaming, we’re doing that linear as well,” Bakish said during a Morgan Stanley-hosted investor conference. “So come sometime this year, when you turn on Showtime linear, it’s going to be Paramount+ With Showtime. And it’s what I call a win-win-win. It’s a win for consumers, because the product is going to be fundamentally better than Showtime. You’re going to get ‘1923’ on it, you’ll get ‘Tulsa King,’ as part of your Showtime subscription.
No launch date has been set for the rebranded Showtime, but it’s slated for later this year and the Paramount chief emphasized: “Make no mistake, this is the next step in our mission of delivering consumers a broad cornerstone service on a multiplatform basis.” Bakish also addressed the multiple recent reports that the company had turned down a $3 billion-plus offer from former Showtime leader David Nevins to buy the network.
“Ya, we got an unsolicited offer for Showtime. We looked at it… And the reality is, it wasn’t that interesting to us,” Bakish said.
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