Paramount+ has launched its first mobile-only subscription plan. Beginning in April, subs in Mexico and Brazil will be able to access the ‘Basic Plan’ for around $2.80 and $4.20 per mon…
Marco Nobili, Executive Vice President and International General Manager for Paramount+, said the mobile plan is “part of our broader strategy to scale Paramount+.”
“With mobile entertainment consumption increasing around the world, a mobile-only option will make our slate of programming more accessible to our audiences in mobile-first countries,” he added. According to studies quoted by Paramount, more than 50% of the “online population” in both Mexico and Brazil use the smartphone to access streaming services for watching on-demand TV and movies.
The move comes after a period in which Paramount+ was rolled out to dozens of territories outside the U.S., competing with other new streamers such as Peacock and HBO Max. Paramount+ will soon rebrand when it is merged with the old Showtime network, at which point prices will rise in the U.S. Owner
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