The Paris Saint-Germain (PSG), a French soccer club with a large European following, is interested in having a metaverse presence, and is now securing its name to be used in these ecosystems.
This filing represents the next logical step to protect the brand as it moves into the Metaverse. Clearly, PSG sees the potential of the Metaverse and is preparing its trademark for the virtual economy that will dominate it.The PSG is not the first European soccer club to recognize the importance of the metaverse as an alternative to expand its reach and to attain new business opportunities.
Kondoudis, who has been tracking these trademarking movements, also thinks the trend will grow in the short term. He stated: We expect the number of trademark filings from the professional sports sector for NFT and virtual products and services to increase over the next twelve months as brands come to appreciate the need for protections in the metaverse.for part of the contract of soccer powerhouse Lionel Messi, who was signed by the club in August.
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