Pasadena’s long-running AmericaFest Fourth of July show won’t happen in its traditional form this year, instead being folded into a soccer match.
Pasadena leaders are vowing to some day restart a dedicated Fourth of July fireworks show. But for now, what had been a decades-old annual Fourth of July AmericaFest celebration has been shelved, at least in the form fans have become used to as revenue losses plagued the event in recent years.
Rose Bowl General Manager Jens Weiden said that the general public will not be allowed to park in the surrounding neighborhoods for the show, and that a neighborhood protection plan remains in place. However, guests of surrounding neighborhoods will be offered parking passes issued by the Stadium.
But in recent years, the 100-year-old stadium has faced financial shortfalls and an uncertain economic future, as giant and high-tech venues such as So-Fi Stadium in Inglewood eat away at the vintage Bowl’s market share and attract big-name acts. “The goal is to make a profit on the soccer match,” Weiden said. “Instead of us or the city losing money, the match will offset the hard cost of the fireworks show. We expect to gain a net profit,” Weiden said.
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