The designer-turned-stylist is returning to his design roots with a new, custom label.
"I remember having this conversation with Alice Longyu Gao at Ivy Getty's wedding; she had seen this dress that I had made for Ivy and she was like, 'Oh my God, the beauty, the glamour, that's so appealing to me — I'd love to work together on something like that, that encapsulates glamour,'" he says. "For me, I was so taken aback by that conversation, because it never occurred to me that that was something that people would want out of me, glamour.
An important component of that goal is designing from a size 00 to a 20, a significantly broader range than most up-and-coming designers start out with. But Burgo isn't doing it for press or for praise. Because he wants to be able to cater to a broad group of people, custom will continue to be a key component of Burgo's business. It also helps him incorporate the kind of storytelling work he does with his styling, practices he picked up from that very first internship: He can weave in personal details or intimate touches that might otherwise get erased when producing on a broader scale.