Peacock ran ads Sunday during repeats of 'Yellowstone' on CBS telling viewers they could stream more of the series by going to the NBC streaming hub
Sunday night got something they might not have expected — two commercials telling them to watch the show somewhere else.
like NBC and CBS. Paramount Global generates revenue from the sale of “Yellowstone” rights to Peacock, and from the Peacock commercial — even if NBC is trying to dip into CBS’ pool of viewers to bring new audiences to the show. Still, the idea of letting a rival come in to woo away viewers is a bit of a risk — a move tantamount to a homeowner letting termites come into a house and gnaw at its innards. Even so, TV networks in recent years have been happy to sell valuable ad time to new competitors who use the commercial breaks to tell viewers, essentially, to use their remotes to watch something interesting on one of their services. To do so, of course, the couch potatoes must stop watching regular TV.
In a different era, companies that tried such stuff had to do it In under-the-radar fashion. In 2004, Time Warner for several weeks ran ads for off-network repeats of the CBS program “Without A Trace” during local time in broadcasts of “E.R.” Why? Because CBS ran “Without A Trace” in the same time slot. “If you’ve been watching ‘E.R.’ on Thursday nights,” says a narrator, “you’ve missed the drama critics say is…Gripping. Stylish. Addictive.
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