Peloton Girl and the Delicate Art of Reclaiming Your Narrative
After that viral ad, actress Monica Ruiz is getting the last laugh.The best holiday ads invoke whimsy, nostalgia, and all the comforts of a mug of hot cocoa by the fire. They do not, typically, merit comparisons to a dystopian nightmare.In the fitness brand's 30-second ad, titled"The Gift That Gives Back," a husband surprises his wife with a $2,245stationary bike that she absolutely was not expecting for Christmas.
As the 1998 hitplays softly in the background, Grace films herself doing her daily workouts—Peloton offers a $39-a-month subscription to stream spin classes on the bike's built-in screen—which she presents as a video montage to her husband the following Christmas."A year ago, I didn't realize how much this would change me," she tells him earnestly."Thank you.
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