'Peloton Husband' Opens Up About Controversial Commercial: 'My image is being associated with sexism, with the patriarchy, with abuse.'
“Peloton husband” is speaking out about the social media uproar and controversy surrounding the company’s viral holiday commercial.
“Once something goes viral, and it turns viral, people jump on that negative bandwagon and start to create any dialogue they want,” he continued. Upon receiving the pricey cycling bike from Hunter’s character — who only utters one line in the 30-second commercial — the ad follows his onscreen wife’s yearlong fitness journey as she records herself working out. The ad ends with the couple watching a video of the wife’s Peloton journey, in which the woman thanks her husband for changing her life.
On Thursday, Hunter shared a statement with Psychology Today where he further detailed the commercial blowback. He concluded, “The aftermath of the commercial has left me with more questions than answers, and this is only half the story. I reflect on what my co-actor must be dealing with, as she’s the other 25 seconds of the story.”RELATED: Peloton Defends ‘Misinterpreted’ Controversial Commercial as Stock Falls 9 Percent in One Day
Following the ad’s release, the workout brand experienced a seemingly correlated nine percent drop in their market value on Tuesday — their largest single-day drop since October, Markets Insider reported. It cost the company nearly $942 million, bringing their total market value down to roughly $9.4 billion.
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