Peloton asserted the bike may have prolonged the character's life.
NEW YORK, NEW YORK - JULY 26: Sarah Jessica Parker and Cynthia Nixon are seen on the set of"AndJust Like That..." the follow up series to"Sex and the City" in Midtown Manhattan on July 26, 2021 in New York City. The character, Jon James Preston, also known as Mr. Big, collapses at the end of the show’s pilot after riding a Peloton bike alone in his apartment.
Peloton spokesperson Denise Kelly told Buzzfeed that while HBO made Peloton aware that one of its stationary bikes would be featured in the show’s pilot, the details of the plot were not made clear “due to confidentiality reasons.” Peloton also sought to play image damage control, releasing a statement from Dr. Suzanne Steinbaum, a preventative cardiologist and member of Peloton’s Health & Wellness Advisory Council, who cited Mr. Big’s unhealthy lifestyle and genetics as reasons for the heart attack—and asserting that the bike may have prolonged his life.fans, like me, are saddened by the news that Mr. Big dies of a heart attack,” Steinbaum said. “Mr.
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