Peloton is the latest startup to pedal towards the public markets by bizcarson
Peloton has garnered a cult following due to its combination of live-streamed classes and on-demand library of workouts.Fitness company Peloton is the latest startup to pedal towards the public markets as it publicly filed its registration statement on Tuesday. The New York-based company posted $915 million in revenue for its 2019 fiscal year , but also rising losses as it spent more on advertising to acquire users. It lost $195.6 million, up from $47.9 million from the previous year.
Most of Peloton’s revenue comes from a combination of sales of its connected bike and treadmill products, along with its $39 a month fitness subscription. Its high price-tag helped make up the bulk of Peloton’s revenue: $719 million from sales of physical devices for its fiscal year 2019. Peloton's emphasis on media, with its connected fitness classes, could hurt the company in the future. Peloton wasin the spring of 2019, and had to remove thousands of songs from its catalog. It now considers it dependence on third-party music providers one of its business risks.
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