Peloton responds to ad criticism, says it's 'disappointed in how some have misinterpreted'
The maker of high-end at-home fitness equipment last month rolled out a holiday ad that implores viewers to "give the gift of Peloton," which had onlookers complaining about what they saw as undertones of sexism and classism in the ad. Though the ad first ran on Nov. 4, according to iSpot.tv, the spot more recently went viral on Twitter.
"We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them," a company spokesperson said in an email. "Our holiday spot was created to celebrate that fitness and wellness journey.
Accompanying its statement, Peloton sent CNBC PDF documents of positive emails it had received about the ad, as well as one Facebook post in support of the spot.
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