The exercise equipment company fought against a federal watchdog's initial Tread+ recall requests. Now the brand is facing consequences.
its Tread+ and cheaper Tread treadmills in May 2021. The Tread+ recall was related to danger posed by the high slatted belt and lack of guardrail, unique to the machine’s design, according to the CPSC. While the Tread recall, issued before the device even formally launched in the U.S., had to do with touchscreen displays detaching and falling while in use.
As part of the recall agreement, the fitness brand agreed to stop selling and distributing the treadmills in the U.S., and to offer full refunds to customers who wanted to return their machines. For customers who preferred to keep their equipment, Peloton issued a software update to lock the Tread+ with a passcode , and offered to relocate customers’ treadmills to pet and child-free rooms at no cost.Though the company’s response was too little, too late for the CPSC.
The $19 million fine the company now has to pay to settle those charges is another financial hit on top of months of difficulty for Peloton. Though it re-introduced a version of its Tread device
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