Premium brand pet food reigning supreme with millennials.
Dog foods made with premium ingredients are in high demand, which means lower-quality brands are seeing less profit
Spending on pet food rose 30 percent per U.S. household between 2006 and 2010, according to Nielsen, and increased 36 percent between 2007 and 2017. Much of that spike is being contributed to the younger generation, who “treat them like it was their firstborn child,” said Beverley Petrunich, owner of doggy daycare DoGone Fun. Well, duh.
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