Aguilar and his family are Mexican American entertainment royalty — and a metaphor for modern-day Los Angeles, mixing English and Spanish, mariachi and Guns N' Roses.
But only some Angelenos know about it.
Pepe Aguilar croons to a Staples Center crowd. His family's rodeo revue has entertained Mexican American audiences in Southern California for nearly 60 years. Yet still, in many ways, invisible. In vast parts of L.A., the Aguilars’ story doesn’t register one blip. Pepe bantered with devotees as they approached for a photo. Some laughed. Some cried. Some sauntered up with macho swagger. One woman shook nervously and stared.that looks to the past as he barrels into the future may seem an exercise in nostalgia to outsiders. But to Latinos in an era of deportations and xenophobia, Pepe’s career has become a reminder of the power of knowing your roots — and a challenge for others to do the same.
The basics of Aguilar revues have remained unchanged since the days Antonio marketed them as “Tony Aguilar’s National Mexican Rodeo.” It opens with a trick rider — in this case, Madison MacDonald-Thomas, a Canadian — storming into the arena waving Mexican and American flags. Horses prance to the thundering beats ofBut there are modern touches too. Video screens flash Pepe-penned slogans — “The bigger borders are that which are constructed in our mind,” reads one — that crowds applaud with glee.
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