The rumors are true: Sierra Mist has been canceled.
Sierra Mist is no more. Months after a new lemon-lime soda from PepsiCo was first teased, the soda-maker officially confirmed plans to retire its previous Sprite and 7UP rival. Wednesday, Pepsi formally introduced Starry, a similar flavor to its predecessor. According to the company, Starry will be available in both regular and zero sugar versions, both falling in line with similar caffeine-free lemon lime sodas.
"At PepsiCo, we are hyper-focused on consumer centric innovation, and we know there's a strong demand for lemon lime flavored soda with the category continuing to accelerate," chief PepsiCo marketer Greg Lyons offered in a press release."With one product dominating the category, consumers deserve another option…one that hits different. STARRY is bright, optimistic, and rooted in culture and fun.
"With STARRY, we were able to create a game-changing recipe with the perfect balance of lemon lime flavor and sweetness compared to the competition," added Danielle Barbaro, Vice President R&D at PepsiCo Beverages North America.
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