Pepsi Café, which also comes in a vanilla flavor, will hit shelves throughout the United States in April for a limited time. It's nearly twice as caffeinated as a regular soda.
Pepsi Café, which also comes in a vanilla flavor, will hit shelves throughout the United States in April for a limited time. It's nearly twice as caffeinated as a regular soda. For Pepsi, the new beverage is a way to leverage consumer trends to invigorate its core product, which could certainly use a boost. "Cola has been a pretty stagnant category over the last 20-30 years," said Todd Kaplan, vice president of marketing for Pepsi.
"We think the consumers today have now caught up with this trend," Kaplan said. When consumers tested out the new version, they were"quite surprised about the synergy between cola and coffee," said Danielle Barbaro, director of research and development at PepsiCo."Once they tasted it, they saw that the flavors really blended." Barbaro called the recipe"cola forward," with an"authentic, coffee flavor to finish.
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