Should you use one or two scoops of protein powder post-workout? Elo Health wants to use your health data to create customized supplement recommendations.
, KVKI Capital, Calm Ventures, Founders First, Prehype, Proxy Ventures and Stormbreaker Ventures, according to PitchBook. The new round brings its total funding to $15 million.
Elo Health uses activity tracker data, user surveys and at-home blood tests to create customized protein and supplement recommendations through its subscription service.One of Elo Health's challenges will be to expand its customer base from athletes to the general public. The company describes its system as"smart nutrition" and it also gives subscribers access to dietitians.when the company announced its seed round nearly a year ago. “It is something that is basically changing the way you live your life. If you end up changing your biomarkers or you’re starting to sleep better or you go and do an activity, we’re trying to make the products change automatically based on how your body and your situation change.
Supplements are incredibly popular, though the claims behind many products might not be supported by research.
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