“I know how to change bad news into good news,” Edward L. Bernays, the father of public relations, used to boast. Since he was a nephew of Sigmund Freud, I wonder how he’d find a positive mind-set …
“I know how to change bad news into good news,” Edward L. Bernays, the father of public relations, used to boast. Since he was a nephew of Sigmund Freud, I wonder how he’d find a positive mind-set among today’s practitioners of his craft.
During these times of gridlock, PR reps are widely forbidden from hustling the wares of their star clients. Further, free-spending corporate clients, once focused on image building, are now running for cover and laying off PR teams.
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