Peugeot's key focus is on improving customer service and expanding globally, according to CEO Linda Jackson
Jackson’s other goal is to improve customer service: “We’re very strong on product and I want us to be very strong on customer experience, whether that’s dealerships, websites – all the customer touchpoints. That’s a real focus for us.
“Our positioning is towards the upper part of the mainstream, which means not only excellent products but also excellent customer service.” There are no plans to expand the vehicle line-up, said Jackson when asked if there was any truth in a rumoured-based coupé, possibly called 4008: “We work on a core model strategy – that is, key models in the volume profit pool. Peugeot is very fortunate to have representation in most of the key profit pools. I am very happy with what we have.
“The one model we have added, but not for Europe, is the Landtrek pick-up, specifically for Africa, the Middle East and South America, where the pick-up market is enormous.”
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