Philadelphia’s voter turnout has been waning, and it’s an ominous trend for Democrats, who make up a large share of the electorate in urban areas.
But more recently, the once strong election engagement by Philadelphia’s voters has been waning. In the 2022 midterms, when turnout rose statewide, just 43 percent of voters in the city cast ballots, down from 49 percent in 2018. And on May 16, when the city had a high-stakes mayoral primary that drew record spending, just 32 percent of Philadelphia’s nearly 800,000 registered Democrats turned out, according to the Philadelphia City Commissioners.
“People don’t vote. People don’t want to vote,” Brady said he told Rendell, shaking his head. He sighed. “I’ll let you know.” “In a city like Philadelphia, which is plurality Black, there needs to be more investment in how to reach these voters and more of a commitment to a current and empowering message,” said Joe Hill, a Philadelphia Democratic strategist. “Most of the messaging we see targets the generation before mine — the civil rights generation. It focuses on the legacy of honoring the vote, the people who died, and the people who suffered the consequences.
But sitting at a table checking in voters in the Divinity Hall community center where several divisions had polling spots, Michella Crosby, 70, and Ava Browning, 65, complained that committee people no longer took their roles seriously. Rendell, who was the city’s mayor from 1992 to 2000, said Philadelphia’s Democratic Party is not alone in struggling to adapt to demographic and cultural changes in urban areas.
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