To win ad business in the 'Mad Men' era, Philip Geier was willing to run nine miles or deploy young women in hot pants
After earning an M.B.A. degree at Columbia Business School in 1958, Philip H. Geier Jr. felt ready to launch his own business. His early ideas included a toothbrush with toothpaste stowed in the handle, hotel soap with a logo that would remain visible even as the bar shrank, and suntan lotion containing insect repellent.
None of these notions got off the ground. So Mr. Geier tried advertising, a field where his flair quickly became apparent. As a junior ad executive at McCann-Erickson in the early 1960s, he began making powerful...
México Últimas Noticias, México Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
The Crown's Queen and Prince Philip reunite on new projectSee what Claire Foy and Matt Smith are up to this time
Leer más »
One Giant Leap For Mankind: Managing The Global Refugee Crisis From SpaceAs refugees pour into the world, they—and the organizations created to help them—are global in scope and require a global solution. For years, aid organizations have looked at how to best manage refugee crises, though they might have missed an angle that wasn't possible a decade ago: space.
Leer más »
Are These Soho Billboards the Most Coveted Advertising Spots in New York City?We learned more about this buzzy corner of fashion-focused publicity, the media companies who manage it and the rise of out of home advertising.
Leer más »
The Crown's Queen and Prince Philip reunite on new projectSee what Claire Foy and Matt Smith are up to this time
Leer más »