Is Piaget a jeweler or a watchmaker? Why can't it be both?
’s new CEO, Benjamin Comar, describes it as the time when the name Piaget became synonymous with the jet-set crowd in the Côte d’Azur through its Piaget Society, a series of glamorous gatherings put on by the brand. He mentions frequent attendees including Andy Warhol, Elizabeth Taylor and Jackie Kennedy, and describes the scene as “an extravaganza that seduced Europe.
Since then, Piaget has set records in watchmaking—notably, for its ultra-thin movements—and released opulent high-jewelry collections. Comar notes that the brand can be difficult for some people to understand. “I’m always asked, ‘Are you a jeweler? Are you a watchmaker? Are you for ladies? Are you for men?’” he says. “I think we are a full universe. We are all of that.
The bling nicely contrasts with its equally high-end skeletonized movement. The self-winding 1200S1 is one of the thinnest in the world, clocking in at just 2.4 mm. The 18-karat white-gold watch measures only 7.35 mm in thickness, thanks to the’s ultra-thin movement. The beautiful finishing is on full display, with details including circular and sunburst satin-brushed wheels and sunburst satin-brushed plate and bridges. The watch is finished by a reverse-set diamond in the crown.
The bezel is set with 62 brilliant-cut diamonds, which are nicely complemented by a glittering aventurine glass dial flecked with specks of silver, reminiscent of a starry night sky. Beneath, its Calibre 501P1 measures a mere 3.63mm thick and has a 40-hour power reserve. The Milanese mesh bracelet, meanwhile, has been engineered to feel like a second skin. It takes over 100 hours for artisans to weave together spirals of 18-karat white gold to create the mesh.
After discussing Piaget’s history and unveiling the new watches, Comar looked to the future. “I’m thrilled to work with the team on the development of this magnificent brand, which has a great heritage in watches and jewelry,” he said. We’re looking forward to seeing more of what Comar has in store for Piaget in the coming months as he begins to forge a new future for the company.
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