Rare snowfall is sticking around lower elevations longer than usual after a massive winter storm hit San Diego County.
ABC 10News spoke with businesses in Pine Valley benefitting from a surge in visitors wanting to experience the snow.
Somo says their market serves as a one-stop shop for tourists in search of last-minute snacks or snow play supplies.After Sunday’s rush, they were nearly sold out. “It helps the economy greatly in Pine Valley of course…COVID placed us in a confined space,” said Kevin Gilbert, a local resident of twelve years. He says he enjoys seeing families making memories in their town.
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