The platform ‘lowkey glowed up’ according to Gen Z, pushing Pinterest to new heights.
Pinterest reported its highest monthly active users ever on the platform Monday at 482 million in the third quarter. The photo board service says user growth was largely driven by Gen Z users who are the fastest-growing, most engaged users on the platform. Pinterest’s monthly active users grew by more than 7% for every quarter in 2023, and Gen Z’s incessant mood and vision boarding may be responsible.
Roughly 70% of the recommended products on Pinterest are highly relevant according to user ratings, showing the strong development of Pinterest’s advertising products. Gen Z uses Pinterest for fashion inspiration, and several brands have caught on. Founders of an internet fashion label called Jaded London regularly check Pinterest to predict trends for under 25-year-olds, according to Vogue Business.
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