Pinterest is now presenting medically-backed information for users who search 200 vaccine-related terms on the platform:
reliable, medically-backed information for users who search 200 vaccine-related terms on the platform, per The Guardian.This comes after the platform — which counts 250 million global users — blocked all searches pertaining to vaccines because it uncovered a level of misinformation on the topic it was unable to combat. As of February, all vaccine-related searches prompted the message,"If you're looking for medical advice, please contact a healthcare provider.
That rule has now been bolstered by implementing responsibly sourced results for 200 vaccine-related search terms. The goal is to instead fight misinformation not only by blocking access, but by promoting educational, informative, and factually accurate posts in its place. Pinterest's decision to block vaccination-related content followed a wave of so-called anti-vaxxer posts that flooded every social site last winter, which came with real-life consequences.
Notably, the two platforms that implemented the most stringent clampdowns on the misinformation were the smallest of the four, highlighting the advantage smaller platforms have inmoderating content. Social platforms are tremendous arbiters of information: Afrom the Royal Society for Public Health showed that half of all parents with small kids in the UK had seen false information pertaining to vaccines on social media, for instance.
But smaller, less conversation-heavy platforms like Pinterest, the job of controlling that information is far less disruptive to global discourse than larger platforms, allowing them to act more quickly and stringently.
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