Pluto TV's cofounder just unveiled a free, ad-supported TV set. Check out the 18-page deck he used to raise funds from top media analyst Rich Greenfield and Gary Vaynerchuk.
. Telly is asking users to change their behavior and provide a lot of personal information, even if anonymized.
Advertisers will have to see the value of buying space on the screen itself and will expect proof that the ads have been seen. Pozin said he believes the consumer and ad demand will be huge and that the company already has deals in place with measurement companies.TellyCEO Ilya Pozin said the living room is ripe for disruption.The idea for Telly grew out of Pluto, which disrupted cable TV by letting people stream TV shows for free.The TV is meant to be a multi-use device for the living room.
Telly has an Android-based operating system that lets users access workouts, gaming, video calling, and other features.Telly has a 55-inch display, 4K HDR monitor, and sensors that enable interactive gaming and video calls.Telly says viewers will see "effective, yet unobtrusive ads."Telly was designed with the family in mind.Telly can be used to run fitness programs.Interactive uses like video calls are a big part of the pitch.Telly said TVs have become a commodity, low-margin product.
Telly says people spend 5.8 hours a day watching TV and digital video, a valuable opportunity for advertisers.Telly plans to use retailers and distribution partners to get its TVs into people's homes.It plans to distribute its first 500,000 TVs directly at first, with other pipelines to follow. Telly's team has a background from tech, TV, and retail, with experience at Google, Nielsen, Walmart, and more.The team includes chief product officer Sascha Prueter, former head of product for Google's Android TV; Matt Katrosar, former VP at Pluto; and Eric Loes, ex-VP of software engineering at Vizio.Telly says a minority of people prioritize TV viewing plans that let them avoid ads.
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