Alternative proteins were meant to reduce the carbon footprint of our diets. But it doesn’t look like people are switching ... yet.
It’s a good question. But maybe we should start with an even more basic one. Like, what the hell are plant-based meats for in the first place? It’s easy to imagine lots of potential futures for plant-based meat, points out Glynn Tonsor, an agricultural economist at Kansas State University.
This is where things get tricky. Figuring out whether plant-based meats are replacing beef isn’t something you can tell from share prices or total retail sales. Instead, we have to rely on data from surveys and analyses of supermarket shopping carts. The evidence we do have suggests the Great Displacement isn’t happening .
One recent study tracked the buying habits of nearly 38,000 US households over two years. It found that people who bought plant-based meat at least once in that period actually ended upafter their first purchase of a meat alternative, although these households tended to spend less on ground meat overall compared to those that never purchased meat alternatives.
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