Plant-based food sales booked another year of double-digit growth
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U.S. consumers spent nearly $1.9 billion on plant-based milks over the past year, making milk the top-selling plant-based category. The rise in plant-based milk sales in recent years has been helped by a few factors, including a decision by a growing number of grocers to move the beverages to the dairy case instead of continuing to merchandise them in a separate section in another part of the store.
A decade ago, retailers realized that integrating natural and organic products into the same areas where they were merchandising conventional products would help more shoppers find them and sales of the products would increase, she said. Once again, retailers have been feeding the trend, moving more of the plant-based cheese options to the section where consumers are used to shopping for dairy cheese.
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