Playing To Win: How Sandbox VR’s Founder Invested Everything To Build A New Virtual Reality World

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Steve Zhao used his life savings to bring his vision to life: a virtual reality world where people could experience games by playing with friends

“The moment we realized that we actually might have something is when we demoed the product to close friends and family,” Zhao said. “When they were playing, we just realized how loud they were screaming—and no one expected that. It was so loud that the neighbors came to our office to see if we had a problem or not.”

That’s when Zhao realized Sandbox VR might be able to create an experience where people forgot they were in virtual reality and felt like real life. “To us, that was a catalyst,” he said. The company started with a zombie experience in Hong Kong that shot up to become the number one attraction for the city on TripAdvisor. It added pirate and robot-themed games, and franchised out the company to Singapore, where it also reached the top-rated activity, Zhao said. Today Sandbox VR operates in seven locations around the world and plans to launch another eight in the U.S. alone.

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