When we buy food off of TikTok, what are we getting, really?
. And who among us hasn’t gotten food poisoning at a new restaurant that doesn’t quite have its food-handling practices down yet?
But when those businesses do screw up, there are at least mechanisms like your local health department to hold them accountable, however flawed those mechanisms can be. The former president of Blue Bellfor his role in the company’s listeria scandal, but a food entrepreneur on TikTok might only have to delete their account to make the complaints go away.
I’m not trying to scold anyone for following their dreams or suggest that these individuals aren’t making delicious food. But, as dorky as this sounds, safety matters. Maybe it seems fine to consume spices or coffee or candy from some TikTok person you like. Spices are shelf-stable and won’t be contaminated with E. coli. But please remember that you have no idea about the environment in which these items are produced.
And maybe, just maybe, if we collectively stop financially supporting the people who are so cavalier with something as serious as the risk of giving people foodborne illness, people will start to realize that there are real benefits to learning how to properly run a food business. Then, not only will they avoid sickening anyone with sketchy bacteria, they’ll be able to pursue food entrepreneurship in a way that’s actually sustainable.
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