The streaming field, already bursting with hundreds of competing services, has added one more: Plex. Following through on an announcement from last summer about a pact with Warner Bros., Plex offic…
offering has the widest international reach of any comparable initiative to date. Its average ad load is about one-third that of cable TV, Plex added — which would put it in the range of 5 to 7 minutes of ads per hour.
Ad-supported streaming is an increasingly hot battleground within the larger streaming wars. NBCUniversal’s Peacock and WarnerMedia’s HBO Max are both expected to include AVOD elements when they launch next spring. Chicken Soup for the Soul Entertainment acquired a controlling interest in Crackle and now operates a leading collection of AVOD platforms, competing with Tubi TV and Pluto TV, the latter of which was acquired by Viacom for $340 million last January.
Founded nearly 10 years ago, Plex began with the mission of trying to streamline the entertainment experience across multiple digital platforms. Its app has already featured live and recorded over-the-air TV, with news and sports, podcasts, web shows, news and more than 60 million streaming music tracks from Tidal, the service partly owned by rapper Jay-Z.
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