AdImpact projects political spending in the 2024 election cycle to surpass $10 billion. The company reported political spending more than doubled between 2018 and 2020 from $4 billion to $9 billion.
PHOENIX — AdImpact projects political spending in the 2024 election cycle to surpass $10 billion nationwide with $821 million in Arizona alone.
That is almost four times the amount spent in 2020. Most of the money, trying to sway your vote in the Presidential and Arizona Senate races. "I think it's going to be really exciting," Noble said."The power of who controls the U.S. Senate and who sits in the White House is ultimately going to run through Arizona.
A little under Missouri’s increase of $186 million and on par with Nevada’s $136. Florida residents will see a lot fewer ads. Once a perennial swing state, Florida is now considered by most political experts as a republican lock and spending there will fall by almost $270 million.
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