Michael Mauer says that China's love of exciting, futuristic design is already forcing them to be more open-minded
While Volkswagen once dominated the Chinese automotive industry, it has been struggling in the market lately. EV manufacturers like Tesla and Xpeng are beating it in the EV space, Chinese automakers in general are becoming more and more powerful in their home market. In response, Volkswagen Group CEO Oliver Blume said that design was one of his top priorities for the company last month.
Ultimately, the hope is that this focus will help historic models like the Golf experience a renaissance while pushing sales of its expensive electric vehicles. That's easier said than done, though. Mauer explained that getting an edgy, futuristic design right is tricky, and requires a lot of careful consideration from the people in charge. “I always have this image in my head of this stone that you throw into the future,” he said.
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