Monthly Porsche subscribers can drive as many as 20 model variants, have vehicles delivered to them, and only pay for gas after a $595 activation fee.
Porsche’s revised Cayenne Turbo pushes the vehicle further toward track-car territory and away from the soccer mom scene.
“The question is not a bookkeeping exercise or accounting; the question is how much are you willing to pay for that much freedom?” said Klaus Zellmer, head of Porsche Cars North America.Monthly subscribers can drive as many as 20 different model variants, have vehicles delivered to them, and only pay for gas, after a $595 one-time activation fee. Insurance and maintenance are included.
“I’m a man in my 20s. To get a brand-new car, you end up paying as much as the lease payment on insurance,” he said. “That’s what propelled me into this situation, where it’s all clear, upfront, no wheeling-and-dealing.”
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