The wispy-haired singer, whose offbeat style and tattoos seem ripe for impersonation, has gone from being a pop star to a fashion star too
Part of Malone’s appeal when it comes to fashion, though, is his ability to mix designer brands with custom pieces . Hahn, an L.A. native, has tapped independent artists like Angeleno airbrushing artist, Isa Beniston, and chain-stitch and embroidery master Bill Farrelly, to design original pieces for Malone’s red carpet appearances and shows. Together, they’ve created outfits that one fashion editor I spoke to said reminded him of, “DIY bar mitzvah shirts and carnival getups.
Runch, who counts herself as a fan, says it’s also Malone’s authenticity that makes him so engaging for both brands and fans alike. “I think brands want to work with him for the obvious: he’s a number one-selling artist and an All-American guy that clearly appeals to a broad fan base – myself included,” Runch says. “He is truly himself no matter the situation, and someone that brands like Crocs and Bud Light can authentically work with to create products their consumers will love.
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