Humans are wired to follow the crowd. That’s a problem during a pandemic. (Yes, there's still a pandemic happening.)
, many of those in attendance have since tested positive for COVID-19, including U.S. Secretary of State Antony Blinken and reporters from NBC, ABC, the Politico and other media outlets. And those who almost certainly knew better — cue White House Coronavirus Response Coordinator Myriad quirks related to human behavior undoubtedly underpin these arguably poor choices.
people use to make decisions. The one that caught my eye is social norms. This particular quirk outlines what behaviors people deem appropriate in a given situation. when the practice is so, well, normal . Social norms, my research informed me, vary with the group one is hanging out with and one’s environs. “We depending on the context of the situation we find ourselves in,” writes marketing expert John Laurence on the Decision Lab site.
I might have found this idea of rapid switching suspect had I not recently experienced the phenomenon. My husband’s Disney-phile brother and his wife had been planning a family reunion in Disney World in Florida since the start of the pandemic. And I, a curmudgeonly sort not prone to feeling the magic, long ago agreed to go on the condition that other people do all the planning.
Disney normal, I soon learned, bore little resemblance to Vermont normal. This was obvious immediately from people’s attire. All around me parents and kids dressed in coordinated outfits and matching Mickey Mouse ears. Social norms almost certainly arose to foster cohesion among our earliest ancestors, who needed solidarity to hunt large prey, share limited resources and ward off predators and enemy tribes.
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