Millennial Midas Gabriela Bucio brings reggaeton and Mexican regional to Sixth Street and beyond.
In the queendom of Gabriela Bucio, she reigns with a millennial Midas touch. Her buzzing, women-friendly hot spots are like the pink pre-roll cones with shiny gold tips for sale at Revival Coffee by Gabrielas: ultrafeminine and highly Instagrammable. Her restaurants, cafes, and nightclubs just keep getting more pink, too; it's Bucio's favorite color.
That plays well in photos and videos. Online, neon nightclub scenes alternate with eye-popping, mouthwatering detail shots of all things Gabriela's Group in her stories. If you didn't want a Bad Bunny cookie, a CBD cocktail, or a night out perreando to reggaeton in the glow of pink neon before, you might after following Gabby's reality show of an internet presence.
A few years ago, she was managing the bar and social media for another local restaurant, Tres Amigos. Today, Bucio and a small team of designers and videographers manage bilingual social media accounts speaking directly to her followers. The target audience is"Mexillennials." Like a fairy godmother who makes your life better with Mexican food and reggaeton, ping her to ask where she is, and she might materialize.
Though success booking bands across clubs and restaurants flies somewhat under the radar in Austin media, it spurs Gabriela's Group. Their live music calendar is packed. Bandas use traditional Mexican folk styles, like polkas and waltzes, with heavy brass and percussion. DJ Cortez, a selector who started working for Bucio back when Gabriela's first opened, helps with booking, but Gabby"hand-selects every DJ who plays."
"Have you ever been to La Cruda?" Bucio asks me at the end of our meeting, referring to her Sunday night party at Mala Vida with free tacos and free hot Cheetos. Ulovei spins from 6 to 10pm, and she enjoys having him on the floor"so people can hang out with him." It's a successful night for Mala Vida.
I switch gears to bring up an Instagram story she posted the night before. In the story, she tells the camera how she's out and ready to work despite her already exhausting day"por que el dinero no se lava solo, como dicen los haters." Translation:"Because the money won't launder itself, as her haters say.""It comes from ignorance," she replies sharply."It's hard for other Latinos to understand that Latinos can also make it.
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