Primark plans to expand massively in the US. Take a look inside the fast-fashion giant's biggest store, which has a hair salon and a Disney cafe.
Dotted throughout the store were mannequins with a variety of fun hairstyles, including these by the main entrance.Behind them was a section dedicated to "trending" items, which included mainly green and black clothes with some splashes of bright red and blue.Another display upstairs was dedicated to neons. The vast majority of items, though, weren't displayed on mannequins and instead were stacked on shelves or hung on rails.
People are buying it. Later that day I saw a shopper with two pairs of Greggs shoes in his bag, while a few days later I saw a man wearing a Greggs t-shirt, shorts, shoes, and bucket hat.The branded content didn't end on the shop floor. The store also had a Disney-themed cafe.The menu wasn't not Disney-themed, however. I was told that prices were actually £0.25 to £0.30 higher than those listed on the menu. My meal came to £10.
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