With Prime Day 2019 announced, competing e-tailers now know exactly what days they should target to capitalize on Amazon's sales holiday:
well over its sales holiday, but other retailers have clearly co-opted Prime Day, with their performances likely buoyed by the fact that their deals don't require a paid subscription like Amazon's do.
Prime members are going into Prime Day 2019 planning to shop non-Amazon retailers, presenting these players with a golden opportunity. More than one-third of US Prime subscribers who plan to shop on Prime Day intend to shop for deals with non-Amazon e-tailers during the event, and 17% will even look for deals in physical stores, according to afrom Profitero.
But 53% of US consumers who shop during"Black Friday in July" — the period surrounding Prime Day — say price is the No. 1 factor they consider when making a purchase, according to afrom Bazaarvoice. So, the success of Amazon and its competitors on Prime Day may come down to who offers the best deals — without experiencing any outages due to high traffic — while fulfillment and other added value may be less impactful.
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