Prime Video has big plans for the Southeast Asia region, including the introduction of channels and an expanded local-language content slate, the streamer’s Vice President, Asia Pacific, Gaurav Gan…
and Vikramaditya Motwane’s period dramaMission Start AbAcknowledging that Southeast Asia is not homogenous, “every country has its specific nuances”, Purohit also said she was “excited about the possibilities” in the region and had recently met creators in Thailand where she felt the talent and passion “really transcended all barriers of language and nationality”.
While saying it was too early to announce specific projects, Purohit said the strategy in each territory is to develop “authentic and rooted” stories. “We just want to work for the audience and understand their preferences and taste,” Purohit said. “On the other side of the coin, we’ve been a little slow with some of our product infrastructure and it took us a while to get online with our payments, which is critical in this market,” he added. “But that came on board in Q2 this year and has made a big impact on the business.”
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