Any increase in fees would keep visitors away and hurt bottom line, hotel operators tell City Council.
A proposal to increase Carlsbad's hotel-room tax by 2 percent died quickly this week after hotel operators voiced strong opposition, saying it would keep tourists away and cut occupancy rates. Any increase in the transient occupancy tax, often called TOT, would have to be approved by Carlsbad voters. The earliest that could happen is November 2024, and the election would cost the city between $135,000 and $175,000, according to the San Diego County Registrar of Voters Office.
'We strongly believe that it is not the time to implement policies that could disadvantage Carlsbad's hospitality and tourism industry,' said Fred Tayco, executive director of the San Diego County Lodging Association. 'In 2022 alone, TOT represented $32.4 million of the city's $207 million of revenue,' Tayco said.
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