While publicists are for the most part disinclined to make themselves the story, they’re making their voices heard now to address their thorny meeting with SAG-AFTRA leadership earlier this week
Tuesday’s Zoom meeting with guild leaders, including National Executive Director and Chief Negotiator Duncan Crabtree-Ireland, was called to address questions as to how talent firms might navigate the devastation of dual strikes. Many were particularly outraged when Crabtree-Ireland apologized for the impact of the strike on their businesses, while at the same time admitting that the labor fallout will lead to “collateral damage” for people in the industry like themselves.
One senior publicist at a premier firm told Deadline today that the tone of SAG-AFTRA leadership came across as “negative” and “unsympathetic” to PR professionals, who are simply trying to keep the lights on. The reality, one source said, is that “instead of enlisting the help of the people who could amplify [SAG-AFTRA’s] message, [Crabtree-Ireland] dismissed us…He referenced that the membership voted for this to happen.
Publicists are calling for the guild to “loosen the stranglehold” around publicity, according to one source. The crux of this argument is the contrast between SAG-AFTRA’s approach to publicity and that of the WGA. When the actors guild went on strike earlier this month, it told its 160,000 or so members that they would be strictly forbidden from promoting any projects with struck companies, including past work.
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