Designed by creative director June Ambrose, it can be worn both on and off the court.
Photo: Courtesy of Puma “Every other sports brand is taking a male-centric approach,” says author, costume designer, stylist, and #Rockmom June Ambrose while explaining the vision behind Puma’s first women’s basketball collection. “They’re keeping it safe with mesh shorts and tank tops. My whole entire career has been about taking risks, tapping into my authentic intelligence to make decisions for a consumer who I want to see imagining themselves outside of themself.
Take professional athletes like Serena Williams, Elizabeth Cambage, and Ashlyn Harris — they all have a personal style they sport on and off the field or court. For Ambrose, it was important to create a collection with women of all ages, body types, and identities in mind, while acknowledging the history of women being unseen and unheard in professional, and even recreational, sports.
From left: Photo: Courtesy of PumaPhoto: Courtesy of Puma From top: Photo: Courtesy of PumaPhoto: Courtesy of Puma Since Puma is a sportswear brand at its core, it was essential to utilize the technical aspects of performance clothing, like its dryCELL fabrics, without compromising on style.
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