Designer June Ambrose's Spring 2023 collection was immersive and experimental at its finest.
Rihanna's now-defunct fashion house Fenty
Staged at Cipriani 25 Broadway on Wall Street — a space lined with monolithic columns and glistening painted ceilings — the German activewear label's "Futrograde" showcase came just ahead of its 75th anniversary. As its creative director and designer, reintroduced Puma not only with its expected array of comfy athleisure, but, in a surprising twist, also added a number of elevated, high-fashion silhouettes into the mix.
"We wanted to re-establish iconic moments that the brand has made and we feel that we still can speak to," she says. "It's to create a street style moment with a classic sensibility. That to me is a really nice twist because you'd have to show so much restraint and [try not] to over-design it to tell the story. Instead, there's something quite elegant about the simplicity of it all.
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