The violet pigment works to neutralize brassy shades.
The shampoo goes on, you guessed it, purple — a bold, somewhat alarming violet that will stain your bathtub if it dries — but rinses out clear. Because purple is on the opposite side of the color wheel as yellow, it helps to combat underlying brassiness in the hair and get rid of yellow pigment, explainedAnd while an over-the-counter product can't replicate the nuanced work of a skilled colorist, it can help you extend the time between appointments.
So, what's the catch? Well, there is the aforementioned tub staining, so be sure to clean up quickly. And if you use it too often, you might notice your hair starting to look a little flat or ashy, Grummel said. Although, that can be quickly remedied by washing with your regular shampoo and conditioner.
She recommends starting by using the product once a week and then bumping it up to two times per week if you feel like you need more.
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