He was tied to the old regime at CBS. Can Joe Ianniello pave its future under Viacom?
Ianniello guided the company’s efforts to become less dependent on advertising by getting fees from cable and satellite providers for carrying its TV signals and led its entry into the digital streaming business with CBS All Access. The strategy has helped the company set records for revenue and earnings per share this year, though steep challenges remain. The Brooklyn, N.Y., native talked about his vision for what’s ahead.Viacom and CBS merged in 2000 and then split up in 2006.
This is a new role, certainly for me. My previous two deals were shorter than this. It takes us to 2021. We have to make sure it’s all working. My focus is singularly on the operations of the business. I hope to end my career here at CBS. I’ve been here 22 years and I’ve signed many contracts along the way and this is just another. I’ve never looked at the length. For me it’s plenty of time to reevaluate that it’s working for the long-term success of the company. I’m satisfied with that.
Not in the foreseeable future. Maybe down the road we’ll revisit that. We don’t mind selling those shows to third parties and taking that money and reinvesting it back into more content for us. Sometimes people come for the originals on CBS All Access and stay for the library. So we have to make sure that the offering is complete. If we can make money while we’re still driving the number of subscribers, we’re going to continue to do that.
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