Major League Baseball's chief revenue officer discusses the league's decision to add Apple TV+ to its growing menu of streaming and broadcast options.
for Friday night games and Peacock for Sunday morning games. Those games are not available anywhere else. You might already pay for SportsNet LA but, if the Dodgers play on Apple TV+ or Peacock, you cannot watch on SportsNet LA.If you are a New York Yankees fan with a cable or satellite bundle, you’ll still need to pay extra for Apple TV+, Peacock and Amazon Prime if you want to watch all the Yankees games this season.
Fans watch batting practice before a game between the Baltimore Orioles and the Milwaukee Brewers at Oriole Park at Camden Yards on Monday. I hear what you’re saying on the streaming side. But, if you look at what happened in the pandemic, and behavior with streaming in general, it’s become mainstream. Look at the Oscars. “CODA” just won the [best picture] Oscar. That’s a movie that was only streamed.
Is this the wave of the future, the beginning of the end of the bundle? If I want to see my team play all its games, am I eventually going to need five or six or seven separate streaming subscriptions?I think what you’re seeing on the streaming side is just a recognition that there are a lot of people that fall outside the bundle. Take L.A., for example. That RSN isn’t even distributed to everybody in L.A. [Cox Cable does not carry SportsNet LA.
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